Marketing that moves: My portfolio of impact

Strategic narratives: Crafted for connection

My articles are more than just words; they’re strategically designed content pieces built to educate, engage, and convert. For example, in a series of thought leadership articles for The Registry, a ZRG company, I identified key industry pain points, analyzed competitive and market trends, and developed compelling narratives that positioned The Registry’s executive membership and advisory services as a differentiated solution. This content drove strong inbound interest from qualified prospects and contributed to sustained growth in organic traffic. I owned the full content lifecycle—from ideation and keyword research to writing, editing, and promotion.

I wrote this article to showcase how strategic interim leadership can strengthen institutional operations during periods of change. By highlighting Widener University’s collaboration with The Registry, the piece demonstrates the tangible impact of partnership, communication, and service-driven leadership—positioning The Registry as a trusted solution for higher education institutions navigating complex transitions.

This article was created as a thought leadership and brand storytelling piece to highlight executive leadership while reinforcing The Registry’s mission and credibility within higher education. Through executive interviews and narrative development, it supported member engagement and produced evergreen content for digital and email channels.

The idea for this article emerged after a colleague mentioned the growing shortage of nursing deans nationwide. Curious about the factors contributing to this challenge, I saw an opportunity to explore the issue more deeply by interviewing a highly experienced nursing dean and examining the shortage through her firsthand perspective.